Voice & Tone

Whimsical, upbeat, slightly irreverent—yet clear and helpful.

Logo Usage

• Minimum size, clear space, backgrounds.
• Do/Don’t examples.

Imagery

• Retro-wave / neon motifs; keep grids subtle to avoid clutter.
• Use real app screenshots with soft shadows and rounded corners.

Copy Style

• Sentence case for UI labels; avoid jargon when possible.